Redefining Cost-Effectiveness for Gen Z: Xlite Balances Smart Features and Affordability
Gen Z, born between 1995 and 2009, are the natives of the digital age. They grew up during the rapid development of the internet and smart technology. , With a unique preference for smart technology and lifestyles, Gen Z’s cannabis vaping consumer perceptions and lifestyles greatly differ from previous generations.
Recent data reveals that within the cannabis market, Gen Z and Millennials make up 62.8% of all cannabis sales and 70.8% of all vape pen sales. To form a comprehensive understanding of Gen Z cannabis users in North America, we should learn about their lifestyles, economic choices, mental health needs, and group identity.
Gen Z’s Consumption Characteristics in the Cannabis Market
The characteristics of Gen Z are immersion in a technology-driven, entertainment-centered lifestyle. Living in an era of information overload, Gen Z is influenced by a large number of the latest technology products and entertainment content. Their daily lives are intertwined with a highly advanced technological environment. Digital technology also shapes their perception and experience.
Gen Z Requires More Stimulation from Cannabis Vape
Gen Z’s preferences for cannabis vaping revolve around affordability, convenience in terms of purchase location and channel, portability, and discretion. Beyond these practical aspects, they are looking for products that provide a stimulating experience. Here, the term “stimulating” refers to Gen Z’s desire for adventurous and interesting experiences. The variations in the flavor and terpene of cannabis products can provide different sensations. This allows Gen Z to enjoy the chance to try something distinctive. Gen Z users want their cannabis vaping sessions to be an adventure, an exploration of flavors and sensations. The diverse flavors and fresh sensory stimulation align with their quest for excitement and new experiences.
Aesthetic-Oriented: Visual Appeal Plays an Important Role
Aesthetic considerations also play a significant role in Gen Z’s product choices. This is a visually oriented generation that seeks products with a great experience. And they also require the product to look stylish and appealing. Gen Z highly values cannabis vapes that can serve as identity recognition while delivering a satisfying hit.
